Video-First Content Lead (Social + Growth) at The Six Bells

Location: Hudson Valley, NY / New York City (Hybrid)

About The Six Bells

The Six Bells is a design-led retail and hospitality company building an enduring brand across products, places, and storytelling. Our work spans home goods, editorial-style brand content, and a growing hotel platform. We are seeking a Video-First Content Lead to build and scale a high-quality social content engine that drives both brand relevance and commercial outcomes.

Role Summary

The Video-First Content Lead will own the strategy and execution of short-form content across key social channels, with primary focus on Instagram, YouTube and TikTok. This role combines creative development, hands-on production, channel management, and performance analysis. The ideal candidate is both a strong storyteller and a disciplined operator who can translate brand voice into compelling, high-performing video content.

Key Responsibilities

Content Strategy & Editorial Planning

  • Develop and manage a video-first content strategy aligned with brand, marketing, and revenue goals.

  • Build and maintain an integrated content calendar across retail and hospitality priorities.

  • Establish repeatable content formats/series that can scale efficiently over time.
    Partner cross-functionally with leadership, creative, operations, and partnerships teams to translate initiatives into content.

Production & Publishing

  • Lead end-to-end short-form video production: concepting, scripting, filming, editing, and publishing.

  • Produce platform-native content for Instagram Reels and TikTok; adapt content for additional channels as needed.

  • Ensure all content is on-brand, visually cohesive, and aligned with editorial standards.

  • Write clear, distinctive, conversion-aware social copy and captions.

Audience Growth & Community

  • Collaborate with relevant creators, contributors, and brand partners to expand reach and engagement.

  • Performance Metrics:
    Track and report on performance metrics, including reach, watch time, saves, shares, engagement rate, traffic, and conversion indicators.

  • Conduct ongoing testing (hooks, formats, posting windows, creative angles) and implement learnings into future content.

Qualifications

  • 4–7 years of experience in social media, content, or digital marketing roles, with significant short-form video ownership.

  • Demonstrated success building and growing brand presence on Instagram and/or TikTok.

  • Strong portfolio showing concept-to-publish video work and measurable performance outcomes.

  • Proficiency in mobile-first and desktop editing workflows (e.g., CapCut, Adobe Premiere Pro, Final Cut, or equivalent).

  • Well versed in video color-grading and stabilization

  • Excellent writing and editing skills, with strong attention to tone and detail.

  • Experience working in fast-paced, founder-led, or entrepreneurial environments preferred.

  • Interest in design, interiors, hospitality, and consumer brand storytelling strongly preferred.

  • Candidates must own or have regular access to a camera suitable for professional photo and video content creation. (i.e. DSLR, mirrorless, in-body camera stabilization or comparable profession videography set-up)

Working Style & Competencies

  • High creative judgment with strong execution discipline.

  • Comfortable balancing speed with quality.

  • Data-literate and experimentation-oriented.

  • Organized, self-directed, and accountable for outcomes.

  • Strong collaborator with clear communication skills.

Compensation

  • Competitive salary, commensurate with experience.

  • Benefits package 

How to Apply

E-mail hiring@thesixbells.com and please submit:

  1. Resume

  2. Portfolio (or links to social channels/accounts you have managed)

  3. Brief note outlining your approach to building a video-first brand content engine

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